Jornal Do Brasilia - John Ternus to lead Apple in the age of AI

John Ternus, 50, will take over as Apple chief executive in September, with Tim Cook becoming executive chairman of the iPhone maker's board of directors.

"John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor," Cook said when his successor was revealed.

"He is without question the right person to lead Apple into the future."

That claim was the subject of debate on Tuesday, with some wondering whether software skills were more vital to Apple's success given how artificial intelligence is shaking up the tech world.

"Despite popular opinion, I think hardware will be critical to AI uptake," said Creative Strategies analyst Carolina Milanesi.

"Hardware, especially silicon (chips), is what brings AI to life."

- Calm continuity -

Ternus joined Apple's design team in 2001, working his way up to senior vice president of hardware engineering, reporting to Cook.

Ternus leads the engineering teams for Apple's product line-up, including the iPhones that account for most of its revenue and Mac computers with performance well-suited for AI tasks.

He earned a bachelor's degree in mechanical engineering from the University of Pennsylvania and worked as an engineer at Virtual Research Systems prior to joining Apple.

Ternus is credited with leading a drive to make Apple products more durable, reliable and resilient, as well as innovative designs that reduced their carbon footprint.

Picking Ternus as its next chief signals Apple prioritizing market-calming corporate continuity over radical change, according to Francisco Jeronimo, vice president of client devices at market analytics firm IDC.

"Few people inside or outside the company understand Apple's product architecture as well as he does," Jeronimo said.

"The short and medium-term business is probably in safe hands."

Apple has an enormous base of loyal users and improved models of iPhone, Mac, and wearables in the pipeline that promise to bode well for its fortunes in the near future, Jeronimo reasoned.

"The harder question is what comes next, and specifically how Apple will pivot to new growth engines when the steam from the iPhone begins to fade," Jeronimo said.

"The next significant wave of consumer technology is not about the phone; it is about AI."

That is where strategic pressure on Ternus will be most acute, according to the analyst.

- Channeling Steve Jobs? -

A big question will be whether Ternus has "the appetite for the kind of bold, occasionally uncomfortable decisions" that defining an Apple AI platform will require.

Legendary Apple co-founder Steve Jobs was known for brutal honesty and unyielding perfectionism that led to culture-changing devices.

Ternus has a reputation as a decisive leader, where Cook was known for shepherding teams to collaborative conclusions.

"Ternus brings a fresh, younger view of the world and clearly an appetite for success," analyst Milanesi said.

Wedbush analyst Dan Ives expects Apple's annual developers conference in June to put Ternus and his vision for the company center stage.

"In this AI World Apple has more cash, consumers, and brand recognition than any company in the world -- but now is the time to flex the muscles and go on the offensive instead of the defensive," Ives wrote in a note to investors.

"Ternus is not going to take over the CEO baton with a treadmill approach in our view and this is a good thing."

A. de Almeida--JDB